Financing Advisory

Financing is the backbone of any business setup and growth strategy. Whether it is an industrial unit, trading concern, retail outlet, service provider, export business, or startup, timely and well-structured finance ensures asset creation, operational continuity, and sustainable profitability.

Banks, NBFCs, and financial institutions offer a wide range of financing solutions for diverse business needs, including setting up new industrial units and startups, acquisition of plant and machinery, construction of factory or commercial buildings, capital expenditure, working capital management, agriculture and allied activities, trading operations, and large-scale projects.

Financing is not merely about borrowing funds. It is the core and most decisive element of business planning. Improper financing can strain cash flows, increase costs, and adversely impact profitability, whereas well-planned financing supports smooth and profitable operations.

WBC provides end-to-end financing advisory services across sectors. We assist clients in identifying suitable funding options, preparing bankable proposals, aligning financing with regulatory and Government subsidy/incentive frameworks, and structuring funds to meet both immediate operational requirements and long-term business sustainability.

Types of Financing We Advise On

1. Term Loans

Long-term loans for acquisition of plant & machinery, factory buildings, commercial property, infrastructure, and other capital expenditures. Repayment is structured over fixed tenures based on project viability and cash flows.

2. Cash Credit (CC) / Working Capital Limits

Cash Credit loans are provided to finance working capital requirements for managing day-to-day business operations such as purchase of raw materials, inventory holding, and routine operational expenses. The credit limit is generally linked to business turnover, working capital cycles, and assessed cash flow requirements.

3. Overdraft Facilities

Flexible funding facilities allowing businesses to withdraw funds beyond available balances for short-term liquidity needs. Commonly used for trading and service businesses.

4. Bridge Loans

Short-term finance used to bridge timing gaps, such as pending subsidy release, delayed receivables, or transition between two funding stages.

5. Export & Import Finance

Specialized funding for export and import operations, including pre-shipment and post-shipment finance, packing credit, export bill discounting, and foreign currency loans to support international trade.

6. Letter of Credit (LC)

A bank-backed payment instrument used in domestic and international trade to ensure secure transactions between buyers and suppliers. It builds trust between parties, reduces payment risk, facilitates smoother trade operations, and enables businesses to procure goods without immediate cash outflow while assuring suppliers of timely payment.

7. Bank Guarantee (BG)

Guarantees issued by banks on behalf of businesses to meet contractual, performance, or statutory obligations, commonly required for government tenders and large projects.

8. Loan Against Property (LAP)

Secured loans obtained by mortgaging residential, commercial, or industrial property. Suitable for business expansion, balance sheet restructuring, or long-term working capital needs.

9. Government-Linked & Subsidy-Based Financing

Government-linked financing includes loans supported by central and state government schemes designed to promote MSMEs, startups, agriculture, and priority sectors. Eligibility is defined by scheme-specific parameters such as sector classification, investment size, employment generation, regional location, and regulatory compliance. Proper documentation and timely reporting are essential to avail interest subsidies or credit guarantees.

10. Startup & New Business Financing

Funding solutions tailored for new ventures, including promoter contribution planning, unsecured or partially secured loans, and alignment with startup-focused schemes and institutions.

11. Project & Infrastructure Finance

Structured long-term financing for medium and large-scale projects, where funding is planned based on project feasibility, expected cash flows, and implementation timelines. It includes financial modeling, lender coordination, and phased disbursement linked to project milestones, ensuring smooth execution and financial stability of capital-intensive projects.

12. Trade & Bill Discounting Finance

Short-term liquidity solutions against receivables, invoices, and bills, improving cash flow without increasing long-term debt.

Our Role

At WBC, we go beyond loan facilitation. We assist in:

• Selecting the right financing structure
• Preparing bankable proposals and financial models
• Aligning finance with regulatory and subsidy frameworks
• Coordinating with banks, NBFCs, and government agencies
• Ensuring disciplined financial planning and compliance

Our objective is to ensure that financing supports smooth operations, controlled risk, and long-term business sustainability.